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The Orange Underpants Logo and the Value of Testing

There are lots of affordable online testing tools that can help you avoid unexpected mistakes the next time you are entertaining a big change.

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When ‘Going Lean’ Goes Wrong

Preserving capital by going lean is all the rage, but start-ups can falter if they confuse lean with cheap.

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A Chief Executive Who Programs Turns in His Keyboard

Early on, I was our one-man development team. And then one day I realized I would not have been able to answer the technical questions we ask job applicants -- and yet, I kept writing code.

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Applying the Lessons of ‘Moneyball’ and ‘Golden Motions’ to Your Business

Studying data on customers, partners, employees and prospects can help businesses find ways to grow smarter, faster and more efficiently.

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My Biggest Failure? Failing to Recognize Failure

After all of the hard work, it can be very hard to walk away from a failing business.

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When Data Can Do More Harm Than Good

A business owner whose business is all about data says there are times when it's better to ignore the data.

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In a Tough Negotiation? Try Strip-Lining

This tactic gets its name from a fishing technique in which you let your catch swim away for a moment before reeling it in.

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Balancing Lean Company Culture With the Perks of Success

In the excitement of admiring our newly acquired furniture, we failed to ask an important question: What will this new space say about who we are?

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Improving Your Public Relations (Without a Public Relations Firm)

When other entrepreneurs ask me how they can replicate our success, I share these five lessons.

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O.K., So Maybe We Do Need Some Company Policies

Then there was the time we were giving a job offer to a new engineer who asked about our maternity leave policy. The truth was we didn’t have one.

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The Dangers of Relying Too Much on Data

It's easy to just "let the data decide," but doing so can be a rookie mistake.

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How We Use ‘Hackathons’ to Generate Big Ideas

At RJMetrics, we decided to dedicate a 24-hour period every quarter to working on experimental projects. The new ideas that resulted have reshaped our product plans, our market strategy, and our sense...

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Why It Makes Sense for Some Companies to Burn Cash

Here's a different way to look at our situation: If we had another dollar to invest in acquiring customers, we could make $8 back on that investment in a year.

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