The Orange Underpants Logo and the Value of Testing
There are lots of affordable online testing tools that can help you avoid unexpected mistakes the next time you are entertaining a big change.
View ArticleWhen ‘Going Lean’ Goes Wrong
Preserving capital by going lean is all the rage, but start-ups can falter if they confuse lean with cheap.
View ArticleA Chief Executive Who Programs Turns in His Keyboard
Early on, I was our one-man development team. And then one day I realized I would not have been able to answer the technical questions we ask job applicants -- and yet, I kept writing code.
View ArticleApplying the Lessons of ‘Moneyball’ and ‘Golden Motions’ to Your Business
Studying data on customers, partners, employees and prospects can help businesses find ways to grow smarter, faster and more efficiently.
View ArticleMy Biggest Failure? Failing to Recognize Failure
After all of the hard work, it can be very hard to walk away from a failing business.
View ArticleWhen Data Can Do More Harm Than Good
A business owner whose business is all about data says there are times when it's better to ignore the data.
View ArticleIn a Tough Negotiation? Try Strip-Lining
This tactic gets its name from a fishing technique in which you let your catch swim away for a moment before reeling it in.
View ArticleBalancing Lean Company Culture With the Perks of Success
In the excitement of admiring our newly acquired furniture, we failed to ask an important question: What will this new space say about who we are?
View ArticleImproving Your Public Relations (Without a Public Relations Firm)
When other entrepreneurs ask me how they can replicate our success, I share these five lessons.
View ArticleO.K., So Maybe We Do Need Some Company Policies
Then there was the time we were giving a job offer to a new engineer who asked about our maternity leave policy. The truth was we didn’t have one.
View ArticleThe Dangers of Relying Too Much on Data
It's easy to just "let the data decide," but doing so can be a rookie mistake.
View ArticleHow We Use ‘Hackathons’ to Generate Big Ideas
At RJMetrics, we decided to dedicate a 24-hour period every quarter to working on experimental projects. The new ideas that resulted have reshaped our product plans, our market strategy, and our sense...
View ArticleWhy It Makes Sense for Some Companies to Burn Cash
Here's a different way to look at our situation: If we had another dollar to invest in acquiring customers, we could make $8 back on that investment in a year.
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